Regional Sales Manager – South Central

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We are partnering with an international, market-leading business within the bathroom industry, offering a unique opportunity for a commercially savvy, data-driven sales leader to take ownership of a high-performing region. This role is a key commercial appointment, responsible for driving significant revenue growth, developing strategic partnerships, and delivering long-term business success.

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With a strong benefits package, a high-growth environment, and extensive career development opportunities, this is an exceptional role for an ambitious professional looking to make a tangible impact.

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Role Overview

We are seeking a highly analytical and results-driven Regional Sales Manager to manage and grow a territory covering retail and trade accounts, including buying groups, national account stores, independent showrooms, and trade merchants. This is a high-level role requiring an individual who is strategic, commercially astute, and process-driven, with the ability to interpret and leverage data to drive decision-making.

This position requires a strong balance between Account Management and Business Development, with a focus on identifying new sales opportunities, optimising performance, and strengthening key relationships. The successful candidate will oversee a £5m territory, working closely with senior stakeholders and commercial decision-makers.

Additionally, the role will require active participation in industry events, including KBB, HIX, Installer Show Live, and Screwfix Show, to enhance market presence and drive new business growth.

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Key Responsibilities

• Territory & Revenue Growth – Manage and expand the South Central region, ensuring sales targets are consistently exceeded. Region includes (NN, MK, LU, HP, OX, RG, SL & GU).
• Data-Driven Sales Strategy – Use sales performance analytics, market intelligence, and forecasting tools to identify opportunities and optimise regional performance.
• Account Development – Work closely with distributors, national merchants, and independent showrooms to drive both existing client growth and new business acquisition.
• Sales Leadership & Strategic Execution – Implement and execute targeted sales initiatives that align with commercial objectives and long-term strategy.
• Customer Engagement & Training – Deliver tailored training and development programs to support brand awareness and product advocacy.
• Product & Market Expansion – Identify gaps in customer portfolios, promote the full product range, and position the brand as a go-to solutions partner.
• Stakeholder & Relationship Management – Build long-term partnerships across key sales channels, collaborating closely with internal teams to ensure seamless service delivery.

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Why Join Us?

Join a premium, market-leading international brand with an established reputation for excellence. Own and develop a £5m plus region, with more market share to be taken.

Be part of a forward-thinking, high-performance culture focused on innovation and business success.

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Exceptional package:

Basic salary up to £65,000

Electric vehicle (EV) included

Bonus structure of up to £30,000 (monthly & annual elements)

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The Ideal Candidate

• We are looking for a commercially focused, ambitious, and analytically minded sales leader. This role is not a standard ASM or RSM position—we need someone who can think strategically, challenge the status quo, and drive growth through data-driven decision-making.
• Commercially savvy with a strong understanding of sales analytics and forecasting
• Exceptional questioning and listening skills to truly understand customer needs
• Experience in managing sales territories within retail and trade channels
• Process-driven with a keen eye for identifying and capitalising on growth opportunities
• Strong relationship-builder with a consultative, strategic approach
• A leader who thrives in a fast-paced, high-performance environment

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This is an outstanding opportunity for someone with experience in the industry who is looking to take on a bigger, more commercially impactful role. If you are currently in an Area, Regional, KAM, or Business Development focused role looking for the next step up, this could be the perfect opportunity.

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For further information and a confidential chat, please reach out to Ed Robinson below.

Tel: 07946126 863

Email: Ed@asr-international.co.uk

Website: www.asr-international.co.uk‍

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ASR International specialises in Commercial, Operational and Sales-based roles throughout GB; our expertise lies with manufacturers and distributors within the bathroom, brassware, and sanitaryware sector, for senior level appointments and Directors.

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